Monthly Archives: February 2017


The Effect of Image-based Posts on Social Media Insight 1

Oreo generates buzz on social media through memes and visual communication

Memes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication.

Over 80 million photos are uploaded each day to Instagram and users watch six billion videos on Snapchat every day, according to Brandwatch, while Twitter says more than 100 million gifs were shared on the platform in 2015.

“People aren’t typing things now to share emotion, they’re taking photos,” says Darren Jones, social media lead at the Post Office. “It’s a growing space as more people take and share photos on the likes of Instagram – that is something that’s on my mind for the next campaign.”

It is “a natural way that the landscape has shifted”, according to Pollyanna Ward, digital and social media manager, biscuits at Mondelez, who says brands need to “move forward with consumers” and the users of those platforms.

She adds: “It’s just a new way for customers to talk about us. If someone is posting a meme about Oreos, it’s more for us to know that it is positive – if it’s negative, we can try to understand why.”

Visual listening is the next frontier for the providers as it is their platforms that will need to develop to enable brands to see this data. Many already identify sentiment through emojis and others can identify brand logos in images through AI and advancements in computing power.

Brands have to “develop with it” and look to providers, says Richard Bassinder, head of social media at Yorkshire building Society. “There are things like image listening coming in on the emoji side, that is interesting as it gives a universal way of understanding sentiment – and if we can search and categorise by emoji, that gives us an interesting way of looking at things.”

He says it does “make it tougher” but adds that “part of the new world of marketing is adapting to how people want to communicate and if they want to communicate through images and emojis, we need to be supportive of that”.

The post The effect of image-based posts on social media insight appeared first on Marketing Week.


5 Simple Tips for a Successful Phone Interview 12

You’ve done all you can, prepared a world class professional resume or kick-ass proposal. A few days later you receive a phone call. They are interested in conducting a preliminary interview over the phone.

While the phone is a less common medium for interviews these days, with the advent of Skype and Google Handouts, they are actually still quite prevalent for the busy Recruiter/Hiring Manager/Investor.

You are given a time for the phone interview. Now how do you prepare?

No worries – Here are five simple techniques to ensure your success.

 

Tip #1 for a Phone Interview: Make Sure Your Equipment is Fully Functional.

Chances are, you only use a cell phone so make sure that it is fully charged. You should also make sure that you are in an area with great reception, so if your home has spotty connection issues go to a quiet place where service is guaranteed.

Have your phone compatible earphone or Bluetooth earphone ready and waiting. The phone interview may go on for some time and you don’t want to be holding your phone to your ear for an extended period. Free hands will also come in handy for Tip# 5.

 

Tip#2: Do Your Homework. Research the Company or Investor.

In many ways a phone interview is the same as a face to face interview and the interviewer will be asking many of the interview questions that you are familiar with. Especially, the all-important question “How do you think you can add value?” A good answer to this question requires that you have a firm understanding of what the company’s/Investor’s activities and goals are.

 

Tip #3: Eliminate All Interruptions

You want to concentrate on your interview and you don’t want your interviewer to be assaulted by background noise coming from your surroundings. Therefore, if people have to be around you while you are being interviewed make sure they understand that they have to be silent. Similarly, ask a friend to babysit or take your dog for a walk, if necessary.

 

Tip #4: Don’t Forget To Smile.

Even though the interviewer can’t see you, your body language will still be transmitted.

According to research, persons can differentiate vocal intonation not only between a smile and a non-smile but among different types of smile. “Smiling affects how we speak, to the point that listeners can actually identify the type of smile based on sound alone…”. Not to mention that 84% of the message over a phone is your tone of voice, so making sure that “smiling tone” comes through is imperative.

 

Tip #5: Move Your Body To Increase Energy.

Ever seen those movies where the sales personnel gets up from their desk and walks around in order to close a deal? Well, that’s because walking around, making hand gestures or even standing alone increases passion and energy.

Think about it, when you are arguing passionately, it’s almost impossible to do so without gesticulating. Accordingly, if you want a high energy invigorating successful Phone Interview, make sure to move about.

 

There you have it, five simple Tips for a Successful Phone Interview, now you are ready to land that job or close that deal. Just be confident, you did your homework and you are ready to rock.


Thought Leadership vs. Promotional Content 2

When you are ready to begin planning your content, it is essential that you understand that promotional content and thought leadership are two different things. Thought leadership takes you into the realm of subject matter expert, making you and your organizations into entities that know not just how to provide a solution but also has a significant understanding of your objectives, the pain points of your clients, and how to guides them toward appropriate solutions.

Any seller can publish feature focused product description brochures and other product-related content. Still, only the trusted seller will triumph as they understand their target audience and knows exactly how to help them. In this way. Most of the work is already done as buyers will naturally gravitate toward these sellers. Remember, instead of constantly pushing sales messages to your leads, you want to teach people the benefits of what you do.

Content Marketing and the Call-To-Action

Now it’s time to walk the tight rope because even educational content should have a strong, clear, call-to-action (or CTA). Your CTA is part of your marketing message that should persuade people to act. Your standard CTA might ask the reader to subscribe to your blog, download another ebook, or sign up for a demo.

Tips for a powerful CTA, it must:

  • Stand out
  • Clearly define what you want the lead to do
  • Create urgency
  • Be positioned in a prominent area

Content Creation For Lead Generation 17

Content is the foundation of your lead generation efforts. The Content Marketing Institute defines content marketing as “the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”.

Think of content as the fuel for all of your marketing campaigns—from email to social to event collateral. Marketers have come to rely on content to engage prospects and customers in today’s new buyer landscape. You must create content that educates, inspires, and begs to be shared. It should help leads overcome challenges and achieve their aspirations. If you are able to do that, leads will flock to you, and you’ll gain their trust. Trust is ultimately what creates customers out of leads.

What Form Can My Content Take?

Content is more than just ebooks. It can come in many forms, so think outside of the box!