What makes LinkedIn so valuable? – Audience Report 1

This chart shows the % of users in each category who have used LinkedIn.


LinkedIn is perhaps the most overlooked social network. But overall it is actually more popular than Twitter, generally considered the number two social network in the U.S. The latest data shows a higher proportion of U.S. adults on the internet (22%) have used LinkedIn, compared to the percentage who have used Twitter.

LinkedIn is a valuable platform for brands interested in its highly educated, relatively mature, professional audience.

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.

Here are a few of the key takeaways from the BI Intelligence report:

Read full article here

5 Steps For Lining Up A Job After College 1

shutterstock_105088016So it’s senior year, you have a few months before you graduate, and you have absolutely no plan for what you’re going to do after you graduate. The idea of being forced to move back home because you have absolutely no source of can be a bit stressful. Before you call up mom and dad or start begging your friends to crash on their couch in exchange for home-cooked meals, have a look at some great ways to help you line up a job once you can’t live the dream of a college student anymore.

1. Actually take a walk to your college’s career office
Surprisingly enough, the people who work here can actually be remarkably helpful in, you know, helping you find a career. It is what they get paid to do after all. The career center is basically your high school’s college counselor on steroids. You’re also not going to be the first one who walks in and says, “I have no idea what I want to do, help.” In fact, you’ll probably be the twentieth that day. Not only do they people who work at the career center know how to help you write a resume and work through various application processes, but they also have a huge list of alumni who are just dying to be taken advantage by twenty-two year old versions of themselves.

2. Make a LinkedIn profile
Social media can actually help get you employed once in a while, though it’s not going to be your Facebook profile picture of you doing kegstands on a Tuesday or your Instagram of you naked on the beach at age two with the caption “Glory days #tbt”. LinkedIn ( can be a great for you to increase your visibility as a potential candidate and to connect you to professionals. The premium version may be a waste of money, but the free version gives you pretty much all the functionality you need.

3. MindSumo
On MindSumo ( companies (read: people who will hire you) post challenges for college students to figure out with creative solutions ranging in everything from reducing food waste in NYC to setting up computer networks in Saharan Africa. They also have a feature that connects users to mentors (read: people who will help you get a job), and if your response to a challenge gets picked as a winner, you make money, usually between $150-250. Not. Too. Shabby.

4. Network with everyone in every place possible
Quit being a germophobe and start shaking everyone’s hands. Usually companies will host networking events on campus (check back on the career office section, they’ll help you find out when and where these are), and these events are one of the best ways to make connections. Show up, steal the free food and sometimes booze, ask a question that makes you seem a lot smarter than you really are, and grab as many business cards as possible. Shoot an e-mail to everyone who talk to and they’ll remember you for your great question. Especially when your resume doesn’t jump out of the pile, having employers be able to place your face to your name is a great way to help land an interview.

5. Do it the old fashioned way
Remember how terrible filling out college applications was? Ready to do that again but for every single company you can possible think of? Perfect. Think of any company who might consider working for and just go to their website and look for the careers page. A lot of companies hire around the time that students graduate, and especially large companies are nearly always hiring. Fill out an application or e-mail their human resources department and hope that your application doesn’t end it up in a hopeless abyss.

Well there go, 5 ways to hopefully maybe get you employed. And if it doesn’t work out, don’t worry, just fail a class or two and take a victory lap. It’ll give you more time to find a job and college is a hell of a lot more fun than working anyway.

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Ask these 5 questions during your next interview 1

Job interviewIf you are anything like me, sometimes after an interviewer has gone over all the details, you can’t really think of anything to say when they ask that inevitable question – “Do you have any questions for us?

Well here are 5 questions to ask during your next interview that will make a great impression on the hiring manager.

1. “How has [the company you’re interviewing for]’s product impacted you directly?”
2. “How would my role affect the business in the short-, medium- and long-term?”
3. “Why did you join [your company]?” In other words, a very polite version of “Why should I want to work here?”
4. “What gets you out of bed every day and excites you to come to work?”
5. “What are the biggest trouble-spots you’re hoping the person in this position can help you with?”

Read the article here for more information and explanation.

5 reasons why content marketing fails 1

This is probably the best presentation I have every seen that explains content marketing in simple and easy terms.

Here are the 5 reasons why content marketing fails as explained by Moz’s Rand Fishkin.

1. You Believed the Biggest Myth Content Marketing Ever Told the World

2. You Made Content Without a Community

3. You Invested in Content Creation, But Not in its Amplification

4. You Ignored Content’s Most Powerful Channel: SEO

5. You Gave Up Way Too Soon

Read the article here.

4 Resume formatting errors to avoid

I get a lot of questions about the most effective ways to format resumes and I have found that 

However, there are a few more subtle errors that even the most savvy resume writer will make. Here are the 4 most common resume formatting errors that I have observed and that you should avoid when perfecting your resume.

Do you know of any other very common resume formatting errors? Please share with us in the comment section.

4 Resume formatting errors to avoid

What is a Professional Resume?

600-01030005© Aluma ImagesModel Release: YesProperty Release: NoModel ReleaseBusinesswoman with ClientWhat is a professional resume and why do you need one? It is entirely a matter of effective content. Gone are the days, when you could submit a resume with roles and responsibilities and expect to be selected over your competition. After all, they have the same experience and are performing the same duties.

Your resume may also unfortunately be rejected by applicant tracking software because it does not contain the appropriate keywords, even though you may possess the requested skills and qualifications listed in the vacancy posting.

So how do you stand out from the crowd and make it to the deliberation phase? Simple, focus on your accomplishments.

At Write Right International, we use world leading marketing strategies to differentiate you from other applicants. We also ensure that your resume will be short-listed by including all the suitable keywords of your profession and the targeted vacancy.

Top 5 Resume Mistakes

Your resume has about 6 seconds to make an impression, so every effort should be made to avoid mistakes. Aside from bad grammar, punctuation errors and typos, here is a list of the most grievous sins. These mistakes could also immediately disqualify you.

1. Lengthy document – if your resume cannot be scanned in 6 seconds, then you may be passed over. Try to stick to 2-3 pages maximum, if your resume is longer than that, then you need to edit and/or eliminate content.

2. Using an inappropriate email address – Yes, people still do this. Email is the preferred modern day form of communication. There is no excuse for using juvenile addresses, i.e. “sexy@…” or “princess@…” Your email address should be a standard variation of your name.

3. Including your headshot – Unless you’re in a profession where your looks affect the work you get, such as acting or modeling, you should never include a photo on your resume. This practice significantly increases the possibility that you will be discriminated against. Your picture will also draw too much attention and you want the attention to be focused on your skills and qualifications. Remember you only have 6 seconds to make an impression, more to the point, make a good impression.

4. Leaving out a URL to your professional online profile – Instead of sending a headshot along with your resume, you should include a link to your professional online profiles. This will enable hiring managers to see what you look like after they’ve already spent an appropriate amount of time examining your resume. Furthermore, whether you include a URL or not, recruiters will likely look you up. In fact, 86% of recruiters admit to reviewing candidates’ online profiles, so why not include your URL along with your contact information? This will prevent recruiters from having to guess or mistaking you for someone else.

5. Embedding images or charts. – Avoid adding any embedded tables, pictures, or other images in your resume, as this can confuse the applicant-tracking software and jumble your resume in the system.


Professional Resume Writing

resume-blunderSo you are trying to find a job, whether you have out-grown your current role or you have been unemployed for a while; you have been sending out your resume but you just aren’t getting called for many interviews. Chances are your resume just isn’t good enough. As a Human Resource Professional and Recruiter I have seen a lot of resumes and honestly, most are so bad that they have been rejected on principle.

Let us help you write a quality professional resume. We specialize in writing CVs, resumes, cover letters, networking letters, thank you letters, and LinkedIn profiles.

You will be required to complete a questionnaire focused on accomplishments & objectives, as well as, submit any specific job postings/links that you may be targeting. We will then write your new resume from scratch and email it to you in two to four business days.

Please note that additional information may be required. We offer free resume revisions/updates for 30 days.

Contact us for pricing details.