This is probably the best presentation I have every seen that explains content marketing in simple and easy terms.
Here are the 5 reasons why content marketing fails as explained by Moz’s Rand Fishkin.
1. You Believed the Biggest Myth Content Marketing Ever Told the World
2. You Made Content Without a Community
3. You Invested in Content Creation, But Not in its Amplification
4. You Ignored Content’s Most Powerful Channel: SEO
5. You Gave Up Way Too Soon
Read the article here.