Content Management


5 reasons why content marketing fails 1

This is probably the best presentation I have every seen that explains content marketing in simple and easy terms.

Here are the 5 reasons why content marketing fails as explained by Moz’s Rand Fishkin.

1. You Believed the Biggest Myth Content Marketing Ever Told the World

2. You Made Content Without a Community

3. You Invested in Content Creation, But Not in its Amplification

4. You Ignored Content’s Most Powerful Channel: SEO

5. You Gave Up Way Too Soon

Read the article here.