Social Media Marketing


Content is Fire: Social Media is Gasoline 25

The world of Social Media Management can seem complex with myriad platforms and numerous ways to share information. Yet, the primary motivation is shared by all companies; maximize ROI with increased likes, follows, shares and engagement.

What does all this mean and how will it impact your business’ bottom-line?

Eric Bradlow, Professor of Marketing and Statistics at the Wharton School at the University of Pennsylvania guarantees that if you run a regression of purchase data on Facebook likes, products that have more likes on Facebook will be bought more. In fact, knowing how many likes you saw on Facebook for a given product helps to predict purchase data more so than traditional online or television advertising.

Additionally, the effectiveness and credibility of Facebook’s metrics and analytics cannot be overstated. In fact, Facebook passed the 300 billion dollar net worth in 2016, making them the leaders in significant ROI for businesses. In the same way, platforms like Twitter, LinkedIn and Instagram are helping companies to engage with their customers in new ways and ultimately driving sales.

 

Where do you start?

The place to begin is with your target customers. First, we need to identify them and their problems. By focusing on pain points, you can create content that solves their problems. Knowing your audience also means being able to find them where they are, whether they are on one particular platform, in specific groups or following certain pages. Understanding your audiences helps you to target them with more effective content and achieve better results.

Regarding audience, you are writing to solve a pain point for them, so you need to know who they are, both so you can write for them, and so you can target them with your social media and/or email campaigns.

 

Marketing is no longer about the stuff that you make, but about the stories, you tell.

Getting to know your customers will allow you to build a bank of questions that they may have. Your first content creation strategy will be to answer those questions. Not only will you grow your community but you will also build your professional reputation and brand recognition.

 

Time to build credibility.

Writing great content and publishing it via your company’s blog and social media platforms is only one-half of the process. Distributing good content does not guarantee significant increases in engagement, traffic, and sales. Still, if your customers aren’t coming to you, you must go to them.

Now, it’s time to become a thought leader. Start by answering questions from your target audience. You also want to acknowledge the influencers in your industry. Responding to the content of major influencers in your field helps you to not only stay up to date with trends but it also aids in giving your content more visibility. By making thoughtful comments on content shared by influencers, these same influencers may also read and share your content to their audience.


How Can We Help You?

Here at Write Right International, we will get you started with our Social Media Starter Kit. Now you can access Social Media Management for one low affordable flat rate. Perfect for solopreneurs, start-ups, and SMEs.

Our Social Media Starter Kit includes;

  • Classifying your target customers.
  • Pinpointing where to find ideal customers and what platforms to focus on.
  • Creating and scheduling 1 week of powerful content to be shared twice daily.*
  • Uncovering a minimum of 10 influencers in your industry.
  • Making 2 retweets/quotes/shares from influencers daily.*
  • Your Social Media Assessment Report and Recommendations.

*(once on Saturday and Sunday)


The Effect of Image-based Posts on Social Media Insight 1

Oreo generates buzz on social media through memes and visual communication

Memes and gifs are dominating social feeds, the rise of which could cause problems for those using social media for insight, as words diminish and image-based conversations become the new form of communication.

Over 80 million photos are uploaded each day to Instagram and users watch six billion videos on Snapchat every day, according to Brandwatch, while Twitter says more than 100 million gifs were shared on the platform in 2015.

“People aren’t typing things now to share emotion, they’re taking photos,” says Darren Jones, social media lead at the Post Office. “It’s a growing space as more people take and share photos on the likes of Instagram – that is something that’s on my mind for the next campaign.”

It is “a natural way that the landscape has shifted”, according to Pollyanna Ward, digital and social media manager, biscuits at Mondelez, who says brands need to “move forward with consumers” and the users of those platforms.

She adds: “It’s just a new way for customers to talk about us. If someone is posting a meme about Oreos, it’s more for us to know that it is positive – if it’s negative, we can try to understand why.”

Visual listening is the next frontier for the providers as it is their platforms that will need to develop to enable brands to see this data. Many already identify sentiment through emojis and others can identify brand logos in images through AI and advancements in computing power.

Brands have to “develop with it” and look to providers, says Richard Bassinder, head of social media at Yorkshire building Society. “There are things like image listening coming in on the emoji side, that is interesting as it gives a universal way of understanding sentiment – and if we can search and categorise by emoji, that gives us an interesting way of looking at things.”

He says it does “make it tougher” but adds that “part of the new world of marketing is adapting to how people want to communicate and if they want to communicate through images and emojis, we need to be supportive of that”.

The post The effect of image-based posts on social media insight appeared first on Marketing Week.


What makes LinkedIn so valuable? – Audience Report 1

This chart shows the % of users in each category who have used LinkedIn.

linkedin-uusers-pew

LinkedIn is perhaps the most overlooked social network. But overall it is actually more popular than Twitter, generally considered the number two social network in the U.S. The latest data shows a higher proportion of U.S. adults on the internet (22%) have used LinkedIn, compared to the percentage who have used Twitter.

LinkedIn is a valuable platform for brands interested in its highly educated, relatively mature, professional audience.

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.

Here are a few of the key takeaways from the BI Intelligence report:

Read full article here