Content Marketing

Content Creation For Lead Generation 17

Content is the foundation of your lead generation efforts. The Content Marketing Institute defines content marketing as “the marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action”.

Think of content as the fuel for all of your marketing campaigns—from email to social to event collateral. Marketers have come to rely on content to engage prospects and customers in today’s new buyer landscape. You must create content that educates, inspires, and begs to be shared. It should help leads overcome challenges and achieve their aspirations. If you are able to do that, leads will flock to you, and you’ll gain their trust. Trust is ultimately what creates customers out of leads.

What Form Can My Content Take?

Content is more than just ebooks. It can come in many forms, so think outside of the box!


5 reasons why content marketing fails 1

This is probably the best presentation I have every seen that explains content marketing in simple and easy terms.

Here are the 5 reasons why content marketing fails as explained by Moz’s Rand Fishkin.

1. You Believed the Biggest Myth Content Marketing Ever Told the World

2. You Made Content Without a Community

3. You Invested in Content Creation, But Not in its Amplification

4. You Ignored Content’s Most Powerful Channel: SEO

5. You Gave Up Way Too Soon

Read the article here.