Social Media


Content is Fire: Social Media is Gasoline 25

The world of Social Media Management can seem complex with myriad platforms and numerous ways to share information. Yet, the primary motivation is shared by all companies; maximize ROI with increased likes, follows, shares and engagement.

What does all this mean and how will it impact your business’ bottom-line?

Eric Bradlow, Professor of Marketing and Statistics at the Wharton School at the University of Pennsylvania guarantees that if you run a regression of purchase data on Facebook likes, products that have more likes on Facebook will be bought more. In fact, knowing how many likes you saw on Facebook for a given product helps to predict purchase data more so than traditional online or television advertising.

Additionally, the effectiveness and credibility of Facebook’s metrics and analytics cannot be overstated. In fact, Facebook passed the 300 billion dollar net worth in 2016, making them the leaders in significant ROI for businesses. In the same way, platforms like Twitter, LinkedIn and Instagram are helping companies to engage with their customers in new ways and ultimately driving sales.

 

Where do you start?

The place to begin is with your target customers. First, we need to identify them and their problems. By focusing on pain points, you can create content that solves their problems. Knowing your audience also means being able to find them where they are, whether they are on one particular platform, in specific groups or following certain pages. Understanding your audiences helps you to target them with more effective content and achieve better results.

Regarding audience, you are writing to solve a pain point for them, so you need to know who they are, both so you can write for them, and so you can target them with your social media and/or email campaigns.

 

Marketing is no longer about the stuff that you make, but about the stories, you tell.

Getting to know your customers will allow you to build a bank of questions that they may have. Your first content creation strategy will be to answer those questions. Not only will you grow your community but you will also build your professional reputation and brand recognition.

 

Time to build credibility.

Writing great content and publishing it via your company’s blog and social media platforms is only one-half of the process. Distributing good content does not guarantee significant increases in engagement, traffic, and sales. Still, if your customers aren’t coming to you, you must go to them.

Now, it’s time to become a thought leader. Start by answering questions from your target audience. You also want to acknowledge the influencers in your industry. Responding to the content of major influencers in your field helps you to not only stay up to date with trends but it also aids in giving your content more visibility. By making thoughtful comments on content shared by influencers, these same influencers may also read and share your content to their audience.


How Can We Help You?

Here at Write Right International, we will get you started with our Social Media Starter Kit. Now you can access Social Media Management for one low affordable flat rate. Perfect for solopreneurs, start-ups, and SMEs.

Our Social Media Starter Kit includes;

  • Classifying your target customers.
  • Pinpointing where to find ideal customers and what platforms to focus on.
  • Creating and scheduling 1 week of powerful content to be shared twice daily.*
  • Uncovering a minimum of 10 influencers in your industry.
  • Making 2 retweets/quotes/shares from influencers daily.*
  • Your Social Media Assessment Report and Recommendations.

*(once on Saturday and Sunday)


What makes LinkedIn so valuable? – Audience Report 1

This chart shows the % of users in each category who have used LinkedIn.

linkedin-uusers-pew

LinkedIn is perhaps the most overlooked social network. But overall it is actually more popular than Twitter, generally considered the number two social network in the U.S. The latest data shows a higher proportion of U.S. adults on the internet (22%) have used LinkedIn, compared to the percentage who have used Twitter.

LinkedIn is a valuable platform for brands interested in its highly educated, relatively mature, professional audience.

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.

Here are a few of the key takeaways from the BI Intelligence report:

Read full article here


5 Steps For Lining Up A Job After College 1

shutterstock_105088016So it’s senior year, you have a few months before you graduate, and you have absolutely no plan for what you’re going to do after you graduate. The idea of being forced to move back home because you have absolutely no source of can be a bit stressful. Before you call up mom and dad or start begging your friends to crash on their couch in exchange for home-cooked meals, have a look at some great ways to help you line up a job once you can’t live the dream of a college student anymore.

1. Actually take a walk to your college’s career office
Surprisingly enough, the people who work here can actually be remarkably helpful in, you know, helping you find a career. It is what they get paid to do after all. The career center is basically your high school’s college counselor on steroids. You’re also not going to be the first one who walks in and says, “I have no idea what I want to do, help.” In fact, you’ll probably be the twentieth that day. Not only do they people who work at the career center know how to help you write a resume and work through various application processes, but they also have a huge list of alumni who are just dying to be taken advantage by twenty-two year old versions of themselves.

2. Make a LinkedIn profile
Social media can actually help get you employed once in a while, though it’s not going to be your Facebook profile picture of you doing kegstands on a Tuesday or your Instagram of you naked on the beach at age two with the caption “Glory days #tbt”. LinkedIn (https://www.linkedin.com/reg/join) can be a great for you to increase your visibility as a potential candidate and to connect you to professionals. The premium version may be a waste of money, but the free version gives you pretty much all the functionality you need.

3. MindSumo
On MindSumo (https://www.mindsumo.com/) companies (read: people who will hire you) post challenges for college students to figure out with creative solutions ranging in everything from reducing food waste in NYC to setting up computer networks in Saharan Africa. They also have a feature that connects users to mentors (read: people who will help you get a job), and if your response to a challenge gets picked as a winner, you make money, usually between $150-250. Not. Too. Shabby.

4. Network with everyone in every place possible
Quit being a germophobe and start shaking everyone’s hands. Usually companies will host networking events on campus (check back on the career office section, they’ll help you find out when and where these are), and these events are one of the best ways to make connections. Show up, steal the free food and sometimes booze, ask a question that makes you seem a lot smarter than you really are, and grab as many business cards as possible. Shoot an e-mail to everyone who talk to and they’ll remember you for your great question. Especially when your resume doesn’t jump out of the pile, having employers be able to place your face to your name is a great way to help land an interview.

5. Do it the old fashioned way
Remember how terrible filling out college applications was? Ready to do that again but for every single company you can possible think of? Perfect. Think of any company who might consider working for and just go to their website and look for the careers page. A lot of companies hire around the time that students graduate, and especially large companies are nearly always hiring. Fill out an application or e-mail their human resources department and hope that your application doesn’t end it up in a hopeless abyss.

Well there go, 5 ways to hopefully maybe get you employed. And if it doesn’t work out, don’t worry, just fail a class or two and take a victory lap. It’ll give you more time to find a job and college is a hell of a lot more fun than working anyway.

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